# A/B Test: Distraction-Free Checkout Tunnel Flow

Page: https://alidemirbas.com.tr/en/lab/ab-test-library/tests/ab-test-distraction-free-checkout-tunnel-flow

## Hypothesis

If the menu and links that lead shoppers back to category pages are removed from checkout, fewer of them may abandon the order to keep browsing. With the way back to the cart and the required information still in reach, the order completion rate could go up.

## When to run this test

Exits from checkout to category pages in analytics, or session recordings of shoppers who click a link and never return, indicate that menu and footer links pull shoppers out of checkout. If the links really distract, those exits and step abandonment fall while support contacts hold steady. If abandonment comes from payment errors or the form itself, look there first. Build the variant so shoppers can still go back to the cart and leave the flow, and keep trust badges and contact details off the removal list.

## Primary metric

**Order completion rate**: Compare completed orders to see whether removing checkout navigation improves completion.

## Other metrics

- **Step abandonment rate**: Check whether abandonment falls at each checkout step.
- **Support contacts**: Track requests caused by difficulty finding information.
- **Return-to-cart rate**: Track returns to the cart; keeping an edit path available is an implementation requirement.
- **Revenue per visitor (RPV)**: Make sure revenue per visitor does not fall.

## What to check before and during the test

- **Simplification**: Check whether removing navigation links changes order completion.
- **Missing information**: Identify which removed links lead to questions.
- **Required information**: Keep shipping terms, returns, privacy and contact information easy to access.
- **Exit path**: Check that visitors can return to the cart.
- **Device**: Review whether the change matters on mobile, where the flow may already be streamlined.

## What to watch when reading the result

- Higher completion is not a win if it comes from shoppers no longer being able to edit their cart; read it with the return-to-cart rate and revenue per visitor. If support contacts about information shoppers cannot find go up, one of the removed links may have been needed.
- The finding is specific to this checkout flow and the set of links you removed. Leave the step count alone during the link cleanup; if both change, you cannot tell which one caused the difference. Read the two devices apart, since the mobile flow may already be streamlined.
- If checkout traffic is limited, a small gap may be noise. Test whether the difference in order completion could be explained by chance with the [A/B test significance calculator](https://alidemirbas.com.tr/en/calculators/ab-test); if it stays unclear, identify the links that raise questions and test a narrower cleanup separately instead of rolling out the variant.

## Frequently Asked Questions

### Which links must remain available during checkout?

Keep access to applicable sales terms, returns, privacy and contact information. Users must be able to return to the cart. Do not remove necessary help or assurances as distractions. Use checkout completion as the primary outcome.

### Can higher completion be trusted after removing the menu?

First check that users can still leave, review information and edit the cart. A blocked path is not a sound gain. Apply the predefined revenue and step-abandonment checks.

### How can I detect problems caused by removed links?

Track support contacts about inaccessible information and review their topics. Monitor cart returns separately. These measures help identify necessary access paths without assuming every removed navigation link was useful.