# One-Time Payment Wording A/B Test on a Pricing Page

Page: https://alidemirbas.com.tr/en/lab/ab-test-library/tests/one-time-payment-wording-ab-test-on-a-pricing-page

## Hypothesis

If “One-time payment. No automatic renewal.” appears next to the price, visitors who worry about recurring charges may hesitate less. Payment-step completion, and with it revenue per visitor, could then go up.

## When to run this test

For a one-time-payment offer, support questions about monthly charges, survey answers that mention renewal worries, or sessions that stall near the price on the payment step show visitors are unsure whether they will be charged again. If that doubt is the cause, more visitors in the variant complete payment, while payment-expectation returns and disputes do not rise. Do not run it at all if any charge recurs, and in markets that regulate subscription cancellation, get legal review of the wording before launch.

## Primary metric

**Revenue per visitor (RPV)**: Compare revenue to see whether clarifying payment terms changes results.

## Other metrics

- **Payment-step completion rate**: Check whether more visitors complete payment.
- **Repeat purchase rate**: Make sure repeat purchases do not fall over the follow-up period.
- **Subscription conversion rate**: If subscriptions are sold, check that subscription conversion does not fall materially.
- **Returns or disputes**: Track payment-expectation returns and disputes relative to purchases.

## What to check before and during the test

- **Wording**: Add “One-time payment. No automatic renewal.” next to the price.
- **Placement**: Keep the placement fixed; below the payment button is a separate test.
- **Copy**: Use one accurate statement throughout; alternative wording is a separate comparison.
- **Later behavior**: Where relevant, track repeat purchase and subscription conversion.
- **Customer history**: Review new visitors and previous buyers separately.

## What to watch when reading the result

- More completed payments in the short term are not enough; judge the result on revenue per visitor. Where relevant, check the repeat purchase rate and, if you sell subscriptions, the subscription conversion rate over the follow-up period, and do not ship if either drops materially.
- The finding covers this placement beside the price and this one statement; placing it below the payment button or changing the wording are separate tests. Keep price and terms the same in both arms, keep the full payment terms available instead of letting the statement stand in for them, and review new visitors and previous buyers separately.
- Later signals such as repeat purchases and returns are rare and slow, so do not report them as settled when the gap is small. Run each arm's visitors and completed payments through the [A/B test significance calculator](https://alidemirbas.com.tr/en/calculators/ab-test) to see whether the change in payment-step completion rate could be chance, and hold the decision until the follow-up data is in.

## Frequently Asked Questions

### Which offers can use a one-time-payment statement?

Only genuinely non-recurring offers. Preserve the full payment terms and do not imply that a subscription has no renewal.

### Where should the one-time-payment explanation appear?

Show it with the price and payment conditions before commitment. This scenario fixes it beside the price; other locations require a separate comparison.

### What should be checked if short-term conversion improves?

Use RPV as the primary outcome. Monitor misunderstanding-related support, refunds and disputes. If subscriptions are also offered, apply the predefined subscription-share guardrail.