# Showing Country of Origin on Product Pages A/B Test

Page: https://alidemirbas.com.tr/en/lab/ab-test-library/tests/showing-country-of-origin-on-product-pages-ab-test

## Hypothesis

When the product page shows one verified statement of where the product was made or designed, shoppers in categories where origin matters may judge it with more confidence. On eligible products this may lift purchase conversion, though the direction and size of the effect may vary by category and market.

## When to run this test

Shoppers who wonder where a product comes from leave traces: support requests asking where it is made, origin questions in reviews, or surveys that flag the information as missing. If the statement helps, shoppers who see it ask fewer questions and decide to buy more easily. If the real concern is price or product quality, look at that first. Before launch, make clear whether the statement describes where the product was made or designed, confirm each target market's origin-labeling rules, and keep required origin information in place in both arms.

## Primary metric

**Purchase conversion rate (CR)**: Compare purchases among assigned visitors who are eligible to see verified origin information.

## Other metrics

- **Return rate**: Compare returns over the same follow-up period and classify reasons where possible.
- **Origin-related support requests**: Compare questions about where a product was made or designed using the same traffic denominator.

## What to check before and during the test

- **Wording**: Add one verified statement about where the product was made or designed.
- **Placement**: Choose one fixed placement before the test.
- **Category**: Review product categories separately.
- **Format**: Keep wording and any icon presentation fixed.
- **Market**: Randomize within eligible markets and assess them separately.

## What to watch when reading the result

- Returns and origin-related support requests show whether a rise in purchase conversion holds up; compare returns once the same follow-up period has passed in both arms. If the statement sets an expectation the product does not meet, sales and expectation-driven returns can rise together, and then the change should not ship.
- Keep the product price the same in both arms, or you cannot attribute the difference to origin information. Define eligible products in advance based on verified information; showing origin only for countries with a favorable image and hiding it elsewhere would mislead shoppers selectively. Read each category and market on its own.
- Keep the origin badge small enough that it never competes with the product image; an oversized badge shifts what you measure from information to visual pressure. Since you will read categories and markets separately, work out how many visitors each slice needs with the [sample size calculator](https://alidemirbas.com.tr/en/calculators/sample-size-calculator) before launch. If a slice shows only a small gap, treat it as undecided instead of filling it in from other slices.

## Frequently Asked Questions

### How should origin information be added?

Add one verified production- or design-location statement, with fixed placement and icon treatment. Design location is not manufacturing origin. Keep legally required origin information in both groups.

### Does higher conversion mean the origin statement won?

Purchase conversion is the primary outcome, but check returns over equal follow-up periods. The statement must not create expectations the product cannot meet.

### Which products are suitable for optional origin emphasis?

Predefine eligibility around verified information. Preserve mandatory disclosures in both groups. Optional emphasis must not imply false origin or quality and must meet local rules. Apply the result only to eligible products.

### Can one category's result be applied to another?

Production or design location may matter differently by category and market. Review them separately. Changing product prices in the same test would prevent attributing the result to origin information alone.