# Slim Benefit Bar Near the Homepage Headline A/B Test

Page: https://alidemirbas.com.tr/en/lab/ab-test-library/tests/slim-benefit-bar-near-the-homepage-headline-ab-test

## Hypothesis

If visitors see answers to basic questions such as shipping, returns and delivery right below the headline, they may decide without hunting further down the page. Provided the strip does not compete with the headline and CTA, that shortcut could push the primary action completion rate up.

## When to run this test

Unanswered basic questions near the headline tend to show up as frequent support contacts about shipping, returns or delivery, session recordings of visitors scrolling up and down for that information, and exits that climb after the first screen. If the strip answers them early, visitors take a shorter path to the primary action without searching. Before you build the strip, confirm that all three benefits are actually offered, and if exits come from a slow page or an unclear offer, deal with that first.

## Primary metric

**Primary action completion rate**: Compare whether adding a benefit strip changes completion of the target action.

## Other metrics

- **Continuation to lower content**: Compare visitors who continue below the benefit strip.
- **Page exit rate**: Track exits among visitors who see the strip.
- **Support contacts about strip claims**: Track questions about the benefits stated in the strip.
- **Main headline visibility**: Check whether the strip pushes the main headline below the first screen.

## What to check before and during the test

- **Strip**: Add one slim strip with three predefined, accurate benefits directly below the heading.
- **Keep constant**: Keep the headline, CTA and rest of the page unchanged.
- **Terms**: State any important conditions for each benefit.
- **Mobile**: Review line breaks and remaining space for the main message.
- **Separate tests**: Different claims, placement or visual emphasis are separate comparisons.

## What to watch when reading the result

- Better continuation to lower content or a lower page exit rate does not justify shipping unless the primary action completion rate also rises. If main headline visibility drops, treat that as the strip pushing the main message off the first screen and read the result with that in mind.
- What you see here belongs to this homepage, these three benefits and this placement. Review line breaks on mobile separately, and keep the strip part of the page flow; turning it into a fixed overlay that cannot be dismissed would mean measuring a different experiment.
- When the result comes out weak, resist strengthening the strip by squeezing in more items; that hurts readability and calls for a new test. Find the sample per variant needed for the smallest lift you care about with the [sample size calculator](https://alidemirbas.com.tr/en/calculators/sample-size-calculator); if this page's traffic cannot reach it in a reasonable time, the test can only catch a larger effect.

## Frequently Asked Questions

### Which information can appear in the benefit bar?

This comparison uses three genuine benefits with their important conditions. Three is a scenario choice, not a universal readability limit. Keep the main message and CTA visible on mobile.

### How can displacement of the heading or CTA be checked?

Measure actual visibility and inspect wrapping on mobile. Preserve the page’s main message. Do not turn the bar into an unavoidable fixed overlay.

### How can the bar’s contribution to answering questions be assessed?

Use completed main actions as the primary outcome. Relevant support topics and access to lower content provide diagnostic evidence about the information supplied.