# Where the Most Popular Badge Sits on a Pricing Card

Page: https://alidemirbas.com.tr/en/lab/ab-test-library/tests/where-the-most-popular-badge-sits-on-a-pricing-card

## Hypothesis

A badge that overlaps the top of the card may make the recommended plan stand out at first glance and speed up the choice, while a badge inside the card keeps the layout calmer and does not compete with the plan name. If the visibility gain outweighs any loss in readability, the overlapping badge could bring the higher purchase conversion rate.

## When to run this test

If heatmaps show the badge being skipped, session recordings show visitors moving back and forth between plans, or survey answers ask which plan is recommended, the pricing page may be hiding its recommended plan. If visibility matters more, visitors in the overlapping-badge arm choose a plan with less hesitation; if readability matters more, the inside badge pulls ahead. If visitors cannot compare plans because of features or prices, fix that first; badge placement will not clarify an unclear offer.

## Primary metric

**Purchase conversion rate (CR)**: Compare subscriptions started from the pricing page across the two badge placements.

## Other metrics

- **Plan selection mix**: Compare the share selecting each plan.
- **Revenue per assigned user**: Include non-buyers when assessing the revenue impact of plan-choice changes.
- **Plan downgrade rate**: Compare subscribers who move to a lower tier within the first month, using the same starting cohort.
- **Cancellation rate**: Compare subscriptions with the same completed follow-up window.

## What to check before and during the test

- **Placement**: Compare the badge overlapping the top edge of the card with the same badge inside the card.
- **Eligible plan**: Keep the badge on the same plan and verify the popularity claim.
- **Offer**: Keep plan prices, features, order and recommendation status unchanged.
- **Copy**: Keep badge wording and design unchanged.
- **Scope**: Testing whether the badge exists or which plan receives it requires a separate comparison.

## What to watch when reading the result

- Read the difference in purchase conversion rate together with the plan selection mix and revenue per assigned user, including nonbuyers. If extra purchases come from a shift to cheaper plans, or downgrades and cancellations rise over the same mature follow-up window, do not call a winner on conversion alone.
- What you learn covers two positions of a badge on one plan; spreading the badge across several plans blurs its meaning and calls for a separate test. Check where the badge lands in mobile layouts without changing plan order, and make sure it never grows large enough to make the plan name hard to read.
- Badge position is a small change, so its effect may be small too. Check whether the gap between the two positions could be chance with the [A/B test significance calculator](https://alidemirbas.com.tr/en/calculators/ab-test); a non-significant result does not prove the positions are equal, so let readability and the mobile layout guide the choice.

## Frequently Asked Questions

### How should a shift in plan selection be interpreted?

Read it alongside revenue per assigned visitor, including nonbuyers. Compare cancellations and downgrades over equal mature windows. A first-month result is short term. Longer retention assessment should reflect the billing cycle.

### Can I also move the badge to another plan?

No. That changes the recommendation as well as placement. Test badge presence and plan assignment separately. Verify any most-popular claim against real data.

### What is the risk of a badge extending above the card?

It may compete with the plan name or disrupt layout. Preserve readability, plan order and mobile usability. Applying it to several plans can dilute its meaning.