Ali Demirbaş - Lab
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UI Elements

Do Links Inside Body Text Get Clicked? A/B Test Idea

An inline link offers a route where the surrounding text introduces the topic.

  • UI elements
  • Completion of the destination action

Option A vs Option B

Two alternatives; neither is the incumbent.

Changed
Options
Page
UI elements
Difference
changed

Hypothesis

A separate button may stand out more but sit outside the reading context. This comparison changes placement and visual treatment together in one defined implementation; it does not isolate their individual effects.

How to run this test

Primary metric

Completion of the destination action

Compare completion of the predefined destination-page action among eligible assigned visitors exposed to each link presentation.

Other metrics

  • Inline-link click-through rateMeasure clicks on the tested inline link.
  • Destination-page arrival rateCompare visitors who reach the linked content.
  • Action completion after arrivalCompare completion of a predefined action on the destination page over the same follow-up window.

What to check before and during the test

  • ImplementationCompare the same CTA below the paragraph with a link placed within the paragraph.
  • Link locationChoose one inline position; keep paragraph meaning and wording unchanged.
  • VisibilityUse a clear link style without changing surrounding typography.
  • ProgressTrack completion at the destination, not just exits from the source page.
  • AudienceUse predefined segments; do not define audience based on behavior changed by the test.

Setup mistakes to avoid

  1. 1Make the link distinguishable from surrounding text.
  2. 2Do not change link placement and paragraph copy together.
  3. 3Use descriptive link text, not a context-free “click here.”
  4. 4Avoid multiple links in the same paragraph if the effect of one is being tested.
  5. 5Do not call a winner from clicks alone; measure the destination action.