Hard vs Soft Signup Wall: Mobile App A/B Test Example

Registration rate

Measure registration per eligible assigned user over the same period for each registration wall.

• First post-registration action rateCompare completion of a predefined first meaningful action over the same follow-up period.
• Guest-to-member conversionReport this within the guest experience as a diagnostic; there is no directly comparable control event.
• Support contact rateTrack sign-in or account-related support requests.
• Seven-day active rateCompare all eligible assigned users over the same seven-day window, not only those who register.

• Registration wallCompare mandatory registration at entry with registration after a predefined guest experience.
• Guest scopeSet guest features and the later registration trigger before launch.
• Sign-in methodsKeep the same account and social sign-in options.
• Guest entryMake the guest path clearly visible in the soft-wall arm.
• EligibilityInclude users without an account and review eligible returning users separately.

1. 1Do not create a guest flow that loses critical data.
2. 2Do not hide social sign-in options and add friction to registration.
3. 3Do not make “Continue as guest” difficult to find.
4. 4Do not change the registration wall and guest-mode scope together.
5. 5Preserve guest data when it is joined to an account after registration.