Model Height and Size Info on Product Pages A/B Test

Purchase conversion rate (CR)

Compare purchases per assigned visitor with and without verified model sizing information.

• Add-to-cart rateTrack progress toward purchase through add-to-cart.
• Size chart interaction rateRead this alongside purchases and returns; fewer chart opens are not automatically better.
• Return rateTrack returns and, where available, size-related return reasons.
• Product review timeInterpret time alongside outcomes; longer review can be useful.

• InformationAdd the model's verified height and the size actually worn.
• Other contentKeep images, stock, size chart and product copy unchanged.
• Detail setThis test includes height and size; testing size alone is a separate comparison.
• PlacementChoose one readable placement and keep it fixed.
• CategoryReview apparel types where sizing needs differ.

1. 1Do not publish inaccurate or inconsistent sizing information.
2. 2Use plain language rather than technical terms.
3. 3Keep text legible and within the image boundaries.
4. 4Do not change the size chart or stock information during the test.
5. 5Do not generalize a result from one product to the full catalog.