Ali Demirbaş - Lab
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SaaS & B2B

Where the Most Popular Badge Sits on a Pricing Card

A badge above a pricing card may be more visible than one inside it.

  • SaaS & B2B
  • Purchase conversion rate (CR)

Option A vs Option B

Where it sits is the variable; the element itself does not change.

Changed
Placement
Page
SaaS & B2B
Difference
moved

Hypothesis

It may also compete with the plan name or disrupt the layout. Keep the same, genuinely most popular plan highlighted; moving the badge to another plan would change the recommendation as well as its position.

How to run this test

Primary metric

Purchase conversion rate (CR)

Compare subscriptions started from the pricing page across the two badge placements.

Other metrics

  • Plan selection mixCompare the share selecting each plan.
  • Revenue per assigned userInclude non-buyers when assessing the revenue impact of plan-choice changes.
  • Plan downgrade rateCompare subscribers who move to a lower tier within the first month, using the same starting cohort.
  • Cancellation rateCompare subscriptions with the same completed follow-up window.

What to check before and during the test

  • PlacementCompare the badge overlapping the top edge of the card with the same badge inside the card.
  • Eligible planKeep the badge on the same plan and verify the popularity claim.
  • OfferKeep plan prices, features, order and recommendation status unchanged.
  • CopyKeep badge wording and design unchanged.
  • ScopeTesting whether the badge exists or which plan receives it requires a separate comparison.

Setup mistakes to avoid

  1. 1Do not use “Most popular” without supporting data.
  2. 2Do not change prices alongside badge placement.
  3. 3Use the badge on one plan only so its meaning stays clear.
  4. 4Keep the plan name readable.
  5. 5Check badge placement on mobile without changing plan order.