SaaS & B2B
Where the Most Popular Badge Sits on a Pricing Card
A badge above a pricing card may be more visible than one inside it. It may also compete with the plan name or disrupt the layout. Keep the same, genuinely most popular plan highlighted; moving the badge to another plan would change the recommendation as well as its position.
A/B test scenario. This page is a test plan, not the result of a real experiment.
- SaaS & B2B
- Purchase conversion rate (CR)
Option A vs Option B
Where it sits is the variable; the element itself does not change.
- Changed
- Placement
- Page
- SaaS & B2B
- Difference
- moved
Hypothesis
A badge that overlaps the top of the card may make the recommended plan stand out at first glance and speed up the choice, while a badge inside the card keeps the layout calmer and does not compete with the plan name. If the visibility gain outweighs any loss in readability, the overlapping badge could bring the higher purchase conversion rate.
Test plan
When to run this test
If heatmaps show the badge being skipped, session recordings show visitors moving back and forth between plans, or survey answers ask which plan is recommended, the pricing page may be hiding its recommended plan. If visibility matters more, visitors in the overlapping-badge arm choose a plan with less hesitation; if readability matters more, the inside badge pulls ahead. If visitors cannot compare plans because of features or prices, fix that first; badge placement will not clarify an unclear offer.
How to measure success
Purchase conversion rate (CR)
Compare subscriptions started from the pricing page across the two badge placements.
Also track
- Plan selection mixCompare the share selecting each plan.
- Revenue per assigned userInclude non-buyers when assessing the revenue impact of plan-choice changes.
- Plan downgrade rateCompare subscribers who move to a lower tier within the first month, using the same starting cohort.
- Cancellation rateCompare subscriptions with the same completed follow-up window.
How to set it up
- PlacementCompare the badge overlapping the top edge of the card with the same badge inside the card.
- Eligible planKeep the badge on the same plan and verify the popularity claim.
- OfferKeep plan prices, features, order and recommendation status unchanged.
- CopyKeep badge wording and design unchanged.
- ScopeTesting whether the badge exists or which plan receives it requires a separate comparison.
What to watch when reading the result
- 1Read the difference in purchase conversion rate together with the plan selection mix and revenue per assigned user, including nonbuyers. If extra purchases come from a shift to cheaper plans, or downgrades and cancellations rise over the same mature follow-up window, do not call a winner on conversion alone.
- 2What you learn covers two positions of a badge on one plan; spreading the badge across several plans blurs its meaning and calls for a separate test. Check where the badge lands in mobile layouts without changing plan order, and make sure it never grows large enough to make the plan name hard to read.
- 3Badge position is a small change, so its effect may be small too. Check whether the gap between the two positions could be chance with the A/B test significance calculator; a non-significant result does not prove the positions are equal, so let readability and the mobile layout guide the choice.
Frequently Asked Questions
How should a shift in plan selection be interpreted?
Read it alongside revenue per assigned visitor, including nonbuyers. Compare cancellations and downgrades over equal mature windows. A first-month result is short term. Longer retention assessment should reflect the billing cycle.
Can I also move the badge to another plan?
No. That changes the recommendation as well as placement. Test badge presence and plan assignment separately. Verify any most-popular claim against real data.
What is the risk of a badge extending above the card?
It may compete with the plan name or disrupt layout. Preserve readability, plan order and mobile usability. Applying it to several plans can dilute its meaning.
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