Growth is more than a single metric.

I'm Ali Demirbaş. I work on digital product growth, user acquisition and performance.

Get in touch LinkedIn

Current role

Currently at Aksigorta

I lead mobile app growth, from bringing new users in to giving them a reason to return.

Mobile App Growth Lead

More about my role

Focus

Full-Funnel Growth

My work has moved from digital marketing to acquisition, CRM, lifecycle and product growth. Today I connect those parts instead of treating them as separate jobs.

AcquisitionActivationEngagementRetentionWin-back

How I work

Built from practice

Selected Work

Most things I build start with a problem I keep running into at work: mapping a journey, planning a test or making a metric easier to read.

Journey Library
A/B Test Playbook
Google Ads Change History
Marketing Calculators

Open the Lab

Experience

Industries

My career has taken me through insurance, telecom, quick commerce, travel, automotive and media.

InsuranceTelecomQuick commerceTravelAutomotiveMedia

View experience

About

A career across growth, CRM and measurement.

I started in digital marketing, then moved through user acquisition, CRM analytics, lifecycle and mobile product growth. Today I see them as different parts of the same customer journey, not separate disciplines.

More about me

Experience

Sep 2019 – Aug 2020Jr. Digital Marketing SpecialistDoğuş Oto
Oct 2020 – Aug 2021Digital Marketing SpecialistAlbayrak Grubu
Sep 2021 – Aug 2023Experienced Lifecycle Marketing Specialist (Growth)Wingie Enuygun Group
Sep 2023 – Aug 2024Growth, CRM Analytics ExecutiveGetir
Aug 2024 – Apr 2026Growth Marketing LeadVodafone
Apr 2026 – PresentMobile App Growth LeadAksigorta

Apr 2026 – Present
Mobile App Growth LeadAksigorta
Aug 2024 – Apr 2026
Growth Marketing LeadVodafone
Sep 2023 – Aug 2024
Growth, CRM Analytics ExecutiveGetir
Sep 2021 – Aug 2023
Experienced Lifecycle Marketing Specialist (Growth)Wingie Enuygun Group
Oct 2020 – Aug 2021
Digital Marketing SpecialistAlbayrak Grubu
Sep 2019 – Aug 2020
Jr. Digital Marketing SpecialistDoğuş Oto

What I do

I use data, experiments and product behavior to find the next growth problem.

These are the areas I work in and the tools I built around them.

Measurement setup
Event design in GA4 and GTM, Adjust setup, and finding where the gap comes from when two platforms report different numbers for the same week. What's left is an event structure the team can query, with every definition written down.
Built for this: Dashboard Builder
GA4$1.0M
Meta$0.4M
Google Ads$0.5M
Shopify$1.0M
Not comparableAdded up $2.9M · Platform of record $1.0M
Lifecycle and CRM programs
I design the journeys a user goes through from first step to win-back, and write down why each message actually gets sent.
Built for this: Journey Library
Google Ads Change History
I track changes made across Google Ads accounts alongside date, campaign and performance data, so a shift in results doesn't turn into a guessing game.
Built for this: Google Ads Change History
Campaign AlphaAug 1, 2026 · 9:12 AM150,000200,000User A
Campaign AlphaAug 1, 2026 · 9:15 AM3.504.20User A
Campaign BetaAug 3, 2026 · 2:22 PM80,000100,000ads-budget-system
Test, learn, improve
I collected 211 A/B test scenarios covering every stage from acquisition to retention. Each one states what is being tested and how it should be measured.
Built for this: A/B Test Playbook