Adding a Request Demo CTA Beside Start Free A/B Test

Qualified opportunity rate

Count deduplicated qualified opportunities per assigned visitor using the same qualification rule and sales follow-up period.

• Free signup rateMeasure whether the demo option reduces self-serve signups among assigned visitors.
• Valid demo request rateCount submitted, valid demo requests rather than clicks alone.
• Opportunity close rateCompare opportunities won after the same sales follow-up period.
• Hero total action rateCount visitors who complete a free signup or demo request, deduplicating those who do both.

• Second pathAdd one clearly secondary “Request a demo” link beside the existing free-start CTA.
• Action mixRead each path's volume alongside total qualified opportunities.
• HierarchyKeep free signup primary and use one fixed location for the demo option.
• CopyKeep both labels unchanged; “Talk to sales” would be a separate copy test.
• AudienceReview small-team and enterprise traffic separately.

1. 1Do not give the two CTAs equal visual weight; one must remain primary.
2. 2Do not use the demo option to delay users who are ready for self-serve signup.
3. 3Do not change the hero headline at the same time.
4. 4Avoid crowding two buttons together on mobile.
5. 5Keep demo response times consistent during the test.