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Cart & Checkout

Asking for Payment Before Address in Checkout

Asking for a payment method earlier may help some shoppers continue, but it may be impractical if the total or address-dependent options are not yet known.

  • Checkout
  • Order completion rate

Control vs Variant

The sequence is the variable.

Changed
Order
Page
Checkout
Difference
moved

Hypothesis

Compare order completion alongside payment errors.

How to run this test

Primary metric

Order completion rate

Compare completed orders among visitors who start checkout.

Other metrics

  • Step abandonment rateReview abandonment by step to see whether it falls or shifts elsewhere.
  • Payment error rateTrack errors caused by payment-method incompatibility.
  • Revenue per visitor (RPV)Make sure revenue per visitor does not fall.
  • Support contactsTrack contacts such as reports that the total amount was not visible.

What to check before and during the test

  • Step orderMove the payment step earlier and compare order completion.
  • Total amountShow the total, including shipping, before requesting payment details. Do not use this setup if the total cannot be calculated without an address.
  • ConfidenceTrack abandonment and errors at the earlier payment step; use direct feedback to understand any hesitation.
  • Method compatibilityCheck whether payment methods that depend on the address still work in this order.
  • DeviceReview whether the step-order change has a different result on mobile.

Setup mistakes to avoid

  1. 1Do not wait until after payment details to show the total; keep pricing visible.
  2. 2Do not change step order and step count together.
  3. 3Keep payment security checks out of scope for this sequence test.
  4. 4Verify address-dependent payment methods technically before enabling the variant.
  5. 5Do not call a winner from completion alone without checking payment errors.