Campaign Badge on Product Cards A/B Test Example

Purchase conversion rate

Compare purchases among eligible visitors assigned to the campaign-badge experience.

• Click-through rate (CTR)Check whether products with the badge receive more clicks.
• Add-to-cart rateCheck whether visitors add the badged product more often.
• Exit rateTrack exits to see whether badge clutter may be putting visitors off.
• Revenue per visitor (RPV)Check how any conversion change affects revenue per visitor.

• BadgeAdd one predefined badge to products eligible for the current campaign.
• Keep constantKeep campaign terms, prices, sorting and other card elements unchanged.
• BehaviorMeasure clicks and purchases; a claim about being noticed needs separate evidence.
• DeviceCheck readability and results on mobile and desktop.
• Separate testsKeep badge placement, color and eligible products fixed; test alternatives separately.

1. 1Avoid using so many badges that the card becomes visually cluttered.
2. 2Do not use the same color for price and campaign badges if that makes them hard to distinguish.
3. 3Use a badge only when the campaign terms apply.
4. 4Do not make it large enough to cover the product photo.
5. 5Keep badge color and position unchanged during the test.