Empty-State Action Card on a Dashboard A/B Test

First-action completion rate

Compare completion of the same predefined first action among eligible users assigned while their dashboard is empty.

• Time to first meaningful dataMeasure time from the empty state to the predefined first data event.
• Seven-day active useCompare all assigned users over the same seven-day activity window, not only those who follow the card.
• Support contactsTrack questions such as “Where should I start?”.
• Card dismissal rateUse dismissal as a diagnostic measure within the variant; there is no equivalent card in the control.

• CardAdd one predefined card that explains a practical first task.
• Keep constantKeep dashboard features, task requirements and other onboarding steps unchanged.
• Exit conditionRemove empty-state guidance once the relevant data or action exists.
• SegmentsApply the same eligibility rules when reviewing self-registered and invited users.
• Separate testsTest card copy, illustration or checklist-versus-single-action separately.

1. 1Do not use sample data that could be mistaken for the user's real data.
2. 2Test the card as one component; compare copy and visual alternatives separately.
3. 3Let visitors dismiss the card or ignore the empty-state guidance.
4. 4Do not block access to other features until the suggested action is complete.
5. 5Do not mix sample data intended for different user segments.