Menu Category Order A/B Test on Listing Pages

Purchase conversion rate (CR)

Compare purchases among all eligible visitors assigned to each menu order, not only those who open the menu or select a category.

• Category click-through rateCompare clicks on categories moved higher in the menu.
• Menu interaction depthCount interactions needed to reach a category; this does not measure elapsed time.
• Menu scroll depthUse scroll behavior to describe navigation, not as proof that content was read.
• Exit rateTrack whether visitors leave more often after seeing the menu.

• OrderCompare the current menu order with the same categories ordered by category-page visits over the 90 days before launch.
• Keep constantKeep category names, icons and menu structure unchanged.
• NavigationMeasure category clicks and the path to the selected category.
• ConversionCompare purchases across all eligible assigned visitors, not only category clickers.
• DeviceReview mobile and desktop menus separately.

1. 1Keep each visitor in the same menu-order variant throughout the test.
2. 2Do not change category names or icons at the same time.
3. 3Keep high-value categories findable in both versions.
4. 4Make sure the reordered menu remains usable on mobile.
5. 5Choose the order using both navigation and business performance, not clicks alone.