Ali Demirbaş - Lab
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Home & Landing

One Guarantee Block or Spread Across the Page A/B Test

A single reassurance block keeps assurances together, but visitors who do not reach it may miss them.

  • Home & landing
  • Primary action completion rate

Option A vs Option B

Two alternatives; neither is the incumbent.

Changed
Options
Page
Home & landing
Difference
changed

Hypothesis

Placing each reassurance beside the relevant decision may make it more useful, while making the page feel busier. Keep the wording and number of displays unchanged.

How to run this test

Primary metric

Primary action completion rate

Compare completion to see whether distributing reassurance statements changes the target action.

Other metrics

  • Step-level abandonment rateCheck whether abandonment falls at points of concern.
  • Reassurance visibilityMake sure visitors continue to see the reassurance statements.
  • Related support contactsTrack questions about the same topics.
  • Time to actionCheck whether the distributed layout materially delays the target action.

What to check before and during the test

  • PlacementMove each existing reassurance from one shared block to a predefined relevant location.
  • Keep constantKeep wording, terms and number of statements unchanged.
  • RelevancePlace each statement where it answers the relevant question.
  • VisibilityMeasure whether each statement enters the viewport.
  • Separate testsRepeating a reassurance or changing its wording is outside this comparison.

Setup mistakes to avoid

  1. 1Do not rewrite the reassurance while moving it.
  2. 2Do not phrase the same assurance differently in different places; inconsistency can undermine trust.
  3. 3Do not remove a statement from the shared block without placing it elsewhere.
  4. 4Do not move information that must appear in a specific location for legal reasons.
  5. 5Do not change placement and the number of assurances together.