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Home & Landing

Testing a Customer Logo Bar for Trust on a Homepage

Recognizable customer logos may reassure visitors that similar organizations use the product.

  • Home & landing
  • Primary action completion rate

Control vs Variant

Absent on one side, present on the other.

Changed
Presence
Page
Home & landing
Difference
added

Hypothesis

Less familiar or differently sized organizations may not have the same effect, and a logo strip also takes space from other content.

How to run this test

Primary metric

Primary action completion rate

Compare completion of the target action to see whether a customer-logo strip changes behavior.

Other metrics

  • Scroll depthMake sure the logo strip does not interrupt browsing.
  • Bounce rateTrack exits that may follow a mismatch in perceived scale.
  • Qualified lead rateMake sure the share of leads that fit the target profile does not fall.
  • Page load timeEnsure logo images do not slow the page.

What to check before and during the test

  • Logo stripAdd a predefined set of genuine customer logos in one specified location.
  • Keep constantKeep page copy, CTA, testimonials and other sections unchanged.
  • AudienceReview existing audience segments rather than changing the logo set in this test.
  • VisibilityKeep logos recognizable on mobile.
  • Separate testsCompare logo set, placement or industry-specific selection separately.

Setup mistakes to avoid

  1. 1Use logos only for actual customers.
  2. 2Do not assume permission to use a customer's logo.
  3. 3Do not add a logo strip and testimonials together in the same test.
  4. 4Do not shrink logos until they are unreadable just to say they are present.
  5. 5Do not generalize a result from one industry to other industry pages.