Professional Profile
Digital Marketing · Analytics · Growth Strategy
With over eight years of experience in digital marketing and growth, I have worked on strategies designed to support the growth objectives of different products and business models.
My experience spans analytics, user acquisition, product, and growth strategy. I use data to evaluate digital marketing performance, understand user behavior, and identify opportunities for growth. Across campaign management, measurement, and optimization, I focus on keeping marketing initiatives aligned with business goals and delivering measurable outcomes.
Experience
Leading mobile app growth strategy, driving user acquisition and engagement for one of Turkey's largest insurers.
Led growth marketing across digital channels, combining data-driven acquisition with lifecycle programs.
Managed CRM analytics and growth initiatives for rapid commerce, optimizing retention and LTV.
Owned lifecycle and CRM programs end-to-end across the group's travel brands.
Built and ran lifecycle marketing programs for a leading online travel platform.
Managed digital marketing campaigns across group companies.
Digital marketing execution for one of Turkey's leading automotive dealer groups.
Let’s connect.
Have a question, an idea, or something you’d like to discuss? Feel free to get in touch. You can reach me by email or connect with me on LinkedIn.