Professional Overview
Growth Strategy. Data Architecture. Product Scaling.
Based in Istanbul, I am a Growth Strategist bringing over eight years of specialized experience to the most critical foundation of digital success: the measurement layer.
My expertise lies at the intersection of advanced analytics, user acquisition, and product strategy. I architect highly reliable GA4 and GTM infrastructures, implement precise mobile measurement protocols utilizing Adjust, and execute data-driven CRO programs. By integrating comprehensive paid media and SEO management, I ensure all marketing initiatives are strictly tethered to bottom-line revenue rather than superficial vanity metrics.
Experience
Leading mobile app growth strategy, driving user acquisition and engagement for one of Turkey's largest insurers.
Led growth marketing across digital channels, combining data-driven acquisition with lifecycle programs.
Managed CRM analytics and growth initiatives for rapid commerce, optimizing retention and LTV.
Owned lifecycle and CRM programs end-to-end across the group's travel brands.
Built and ran lifecycle marketing programs for a leading online travel platform.
Managed digital marketing campaigns across group companies.
Digital marketing execution for one of Turkey's leading automotive dealer groups.
Let’s connect.
Open to growth & analytics consulting, measurement audits, and CRO programs. The fastest way to reach me is email.