Insights.

Ali DemirbaşGrowth Marketing | CRM Marketing

A reliable measurement setup is the foundation of every growth decision. In this post I break down how I structure GA4 and GTM so events stay consistent across web and app. I share the naming conventions and validation checks I run before trusting a single number. The goal is simple: data you can actually build strategy on, not dashboards nobody trusts.

Ali DemirbaşGrowth Marketing | CRM Marketing

Growth is rarely about one big lever; it is the compounding of many small, deliberate improvements. Here I walk through how I prioritize experiments when time and traffic are limited. I explain the framework I use to weigh impact against effort and confidence. I also cover why killing a losing test quickly matters as much as scaling a winning one.

Ali DemirbaşGrowth Marketing | CRM Marketing

Nobody could explain why a Google Ads change made three months ago happened, because the reasoning never got written down anywhere. I built an hourly Google Ads Script that catches every change, posts it to Slack, and opens a Google Sheets log with campaign, change type, and old/new value. The person who made the change replies with a one-line reason directly in the Slack thread, which the system files back into the sheet automatically. A reminder goes out 30 days later asking what the outcome was.

Ali DemirbaşGrowth Marketing | CRM Marketing

Every growing company hits the same fork: in-house core team, outsourced ecosystem, or a hybrid model — and the wrong call quietly drains runway and slows time-to-market. I built a decision framework based on company stage, existing capabilities, and capital structure, arguing that the right model isn't fixed: it should evolve as the company's growth stage changes.

Ali DemirbaşGrowth Marketing | CRM Marketing

AI is flawless in theory; the real learning starts once you get your hands dirty turning theory into a live product. With Eyüp Poyraz, I built numerspace.com to stress-test AI's limits in coding, design, and SEO — treating it as a working partner rather than a shortcut. The lesson: speed without strategy means nothing, and a tool merely "working" isn't the same as working well.

Ali DemirbaşGrowth Marketing | CRM Marketing

Designing a flawless e-commerce experience comes down to mapping out the flows that look complex correctly. I put together an "E-commerce Process and User Flows" template that visualizes the full user journey — from signup through product details, checkout steps, referral flows, and account settings. It's a starting point meant to be copied and adapted to your own project.

Ali DemirbaşGrowth Marketing | CRM Marketing

Recruiting case studies in this field are often generic and years out of date. I built a comprehensive, current, data-driven case study bank across Growth, Performance, and CRM/Lifecycle Marketing — 13 cases and 350+ questions drawn from real-world scenarios, meant to be picked from selectively rather than run wholesale in an interview.

Ali DemirbaşGrowth Marketing | CRM Marketing

Retention is where sustainable growth is won or lost. In this post I unpack how I design lifecycle programs that reach users at the right moment instead of spamming them. I share how I segment by behavior rather than guesswork, and how I measure incremental impact. Good lifecycle marketing feels helpful to the user and shows up clearly in the numbers.

Ali DemirbaşGrowth Marketing | CRM Marketing

Speed = better UX = higher conversion = more revenue. A slow website isn't just a technical problem, it's a direct sales problem: a user lands, the page takes a few seconds to load, and they leave before ever seeing the offer. Sometimes the biggest growth opportunity isn't pulling in new traffic — it's turning the traffic you already have into a faster, smoother experience.