Ali DemirbaşAli DemirbaşGrowth MarketerENTR

CRM Journey Archive.

70 lifecycle journey teardowns, derived from the claude-lifecycle engine patterns, vendor-neutral.

Sector

Purpose

EmailApp PushSMSWhatsAppPop-UpSales RepBranch/condition
ECOM-01

Abandoned cart recovery

Sector · Journey E-commerce · Abandoned Cart
App PushSMSWhatsApp
ECOM-02

Viewed the product, didn't add to cart

Sector · Journey E-commerce · Browse Abandonment
App PushSMS
ECOM-03

Back in stock (a sold-out item returns)

Sector · Journey E-commerce · Back In Stock
App PushSMSWhatsApp
ECOM-04

Price drop on a tracked item

Sector · Journey E-commerce · Price Drop
App PushSMS
ECOM-05

Replenishment (reorder before running out)

Sector · Journey E-commerce · Replenishment
App PushSMS
ECOM-06

First-to-second-order bridge

Sector · Journey E-commerce · Post Purchase
App PushSMS
ECOM-07

Winning back a lapsing customer

Sector · Journey E-commerce · Winback
App PushSMS
TRAVEL-01

Searched for a flight, didn't book

Sector · Journey Travel · Browse Abandonment
App PushSMS
TRAVEL-02

Abandoned at checkout

Sector · Journey Travel · Abandoned Cart
App PushSMSWhatsApp
TRAVEL-03

Route price alert

Sector · Journey Travel · Price Drop
App PushSMSWhatsApp
TRAVEL-04

Pre-trip series

Sector · Journey Travel · Post Purchase
App PushSMSPop-UpWhatsApp
TRAVEL-05

Hotel or car suggestion for a flight

Sector · Journey Travel · Upsell Cross Sell
App PushSMS
TRAVEL-06

Post-trip review and rebooking

Sector · Journey Travel · Feedback Nps
App PushSMS
TRAVEL-07

Seasonal win-back

Sector · Journey Travel · Winback
App PushSMS
SAAS-01

Trial ending: move to a paid plan

Sector · Journey SaaS · Trial Conversion
App PushSMSPop-UpSales Rep
SAAS-02

Trial activation rescue (no first result yet)

Sector · Journey SaaS · Activation
App PushSMS
SAAS-03

Feature adoption (undiscovered value)

Sector · Journey SaaS · Feature Adoption
App PushSMSPop-Up
SAAS-04

Usage decline, churn risk

Sector · Journey SaaS · Churn Prevention
App PushSMSPop-Up
SAAS-05

Payment failed (dunning)

Sector · Journey SaaS · Payment Failure
App PushSMSPop-Up
SAAS-06

B2B account onboarding (by role)

Sector · Journey SaaS · Account Onboarding
App PushSMSPop-Up
SAAS-07

Seat and usage-limit expansion

Sector · Journey SaaS · Upsell Cross Sell
App PushSMSPop-UpSales Rep
FIN-01

New account welcome

Sector · Journey Fintech · Welcome Onboarding
App PushSMSPop-Up
FIN-02

Card arrived, not activated

Sector · Journey Fintech · Activation
App PushSMSWhatsApp
FIN-03

Winning back a dormant account

Sector · Journey Fintech · Reactivation
App PushSMS
FIN-04

Driving adoption of autopay

Sector · Journey Fintech · Feature Adoption
App PushSMSPop-Up
FIN-05

Cross-selling an additional product (loan / card)

Sector · Journey Fintech · Upsell Cross Sell
App PushSMSPop-Up
FIN-06

Collecting missing profile data

Sector · Journey Fintech · Progressive Profiling
App PushSMSPop-Up
FIN-07

Value drift / usage decline

Sector · Journey Fintech · Churn Prevention
App PushSMSPop-Up
MKT-01

Signed up, no first order yet

Sector · Journey Marketplace · Activation
App PushSMSPop-Up
MKT-02

Bridge from first order to second

Sector · Journey Marketplace · Post Purchase
App PushSMS
MKT-03

Order frequency drop

Sector · Journey Marketplace · Churn Prevention
App PushSMSPop-Up
MKT-04

Category expansion

Sector · Journey Marketplace · Upsell Cross Sell
App PushSMSPop-Up
MKT-05

Bringing back a dormant user

Sector · Journey Marketplace · Reactivation
App PushSMS
MKT-06

Membership or first-order anniversary

Sector · Journey Marketplace · Anniversary
App PushSMS
MKT-07

Seasonal spin-the-wheel campaign

Sector · Journey Marketplace · Gamified Rewards
App PushSMSPop-Up
GAME-01

Day-one return (first 24 hours)

Sector · Journey Gaming · Activation
App PushSMS
GAME-02

Winning back the silent player (7+ days)

Sector · Journey Gaming · Reactivation
App PushSMS
GAME-03

First in-app purchase (free to paid)

Sector · Journey Gaming · Trial Conversion
App PushSMSPop-Up
GAME-04

Notification opt-in (at the right moment)

Sector · Journey Gaming · Channel Opt In
App PushSMSPop-Up
GAME-05

Friend invite (referral loop)

Sector · Journey Gaming · Referral
App PushSMSPop-Up
GAME-06

Achievement and streak celebration

Sector · Journey Gaming · Milestone
App PushSMSPop-Up
GAME-07

Season pass / points program

Sector · Journey Gaming · Loyalty
App PushSMS
MEDIA-01

Free to premium conversion

Sector · Journey Media · Trial Conversion
App PushSMSPop-Up
MEDIA-02

Finished the show, drifting viewer

Sector · Journey Media · Reactivation
App PushSMS
MEDIA-03

Save at the moment of cancellation

Sector · Journey Media · Churn Prevention
App PushSMSPop-Up
MEDIA-04

Win back a subscriber who left

Sector · Journey Media · Winback
App PushSMS
MEDIA-05

Monthly to annual upgrade

Sector · Journey Media · Upsell Cross Sell
App PushSMSPop-Up
MEDIA-06

Drive adoption of profiles and offline viewing

Sector · Journey Media · Feature Adoption
App PushSMSPop-Up
MEDIA-07

Watch streaks and year in review

Sector · Journey Media · Milestone
App PushSMSPop-Up
EDU-01

Signed up, never finished the first lesson

Sector · Journey EdTech · Activation
App PushSMSPop-Up
EDU-02

Learning streaks and motivation

Sector · Journey EdTech · Milestone
App PushSMSPop-Up
EDU-03

Coming back to an unfinished course

Sector · Journey EdTech · Reactivation
App PushSMS
EDU-04

Free to paid (certificate / premium)

Sector · Journey EdTech · Trial Conversion
App PushSMSPop-Up
EDU-05

From guide / webinar lead to signup

Sector · Journey EdTech · Lead Nurture
App PushSMS
EDU-06

Course finished, on to the next one

Sector · Journey EdTech · Upsell Cross Sell
App PushSMSPop-Up
EDU-07

From certificate sharing to referral

Sector · Journey EdTech · Referral
App PushSMSPop-Up
TEL-01

New subscription welcome (preventing first-bill shock)

Sector · Journey Telecom · Welcome Onboarding
App PushSMSPop-Up
TEL-02

Plan and add-on recommendation at usage overage

Sector · Journey Telecom · Upsell Cross Sell
App PushSMSPop-Up
TEL-03

Contract end (critical churn window)

Sector · Journey Telecom · Churn Prevention
App PushSMSPop-Up
TEL-04

Overdue bill (payment follow-up)

Sector · Journey Telecom · Payment Failure
App PushSMSPop-UpWhatsApp
TEL-05

Self-service app adoption

Sector · Journey Telecom · Feature Adoption
App PushSMSPop-Up
TEL-06

Win-back for canceled or ported-out subscribers

Sector · Journey Telecom · Winback
App PushSMS
TEL-07

Post-service satisfaction and follow-through

Sector · Journey Telecom · Feedback Nps
App PushSMSPop-Up
HEALTH-01

Drop in program consistency

Sector · Journey Health · Churn Prevention
App PushSMSPop-Up
HEALTH-02

Reactivating a member who's drifting away

Sector · Journey Health · Reactivation
App PushSMS
HEALTH-03

Goal and streak celebration

Sector · Journey Health · Milestone
App PushSMSPop-Up
HEALTH-04

Converting free users to premium coaching

Sector · Journey Health · Trial Conversion
App PushSMSPop-Up
HEALTH-05

From success to referral

Sector · Journey Health · Referral
App PushSMSPop-Up
HEALTH-06

Periodic checkup reminder

Sector · Journey Health · Anniversary
App PushSMSWhatsApp
HEALTH-07

Post-program satisfaction and follow-up action

Sector · Journey Health · Feedback Nps
App PushSMSPop-Up
Contact

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