Ordering Pricing Plans Cheapest or Priciest First

A heatmap where only the first card draws attention, mobile visitors who never scroll past it, or choices piling up on the lowest-priced plan suggest visitors fix on whichever plan they see first. If order really matters, the two orders lead visitors to judge the plans differently and the plan mix shifts. If choices pile up because the differences between plans are unclear, clarify the plan descriptions first. Keep card size, contents, prices and enterprise-price visibility the same in both orders.

Revenue per visitor (RPV)

Compare revenue per assigned visitor to see whether plan order changes results.

Also track

• Featured plan selection rateCheck whether selection of the highlighted plan changes.
• Lowest-priced plan selection rateReview shifts to entry plans alongside total revenue.
• Time to decisionRead decision time alongside selection and revenue.
• Support contactsTrack questions such as “Which plan should I choose?”.

• DirectionCompare ascending and descending price order.
• AnchoringRecord which plans enter the viewport; clicks alone do not prove an anchoring effect.
• Featured planMake sure the “Recommended” label stays on the same plan when order changes.
• ScrollingCheck whether mobile visitors see only one plan before scrolling.
• SegmentsReview whether business and consumer visitors respond differently to order.

1. 1The order that wins is the one with higher revenue per visitor. Even if the featured plan is chosen more often, that order has not won if a shift to the lowest-priced plan lowers total revenue or support contacts about plan differences go up. Do not read time to decision as good or bad on its own.
2. 2Clicks do not prove an anchoring effect, so read them together with a record of which plans actually entered the viewport. On mobile the first card is often the only one visible, so report mobile and desktop as separate findings rather than folding them into one result.
3. 3If plan contents, prices or the position of the "Recommended" label moved along with the order, the result no longer measures order alone. Its scope is this plan set; check business and consumer visitors separately.
4. 4Record a small or unclear revenue gap as not detected rather than as proof of no difference. Splitting results by device shrinks each group, so work out the sample you need with the sample size calculator before launch.