TR

Acquisition & Intent

Lead Nurture

Lead captured → assess intent → build interest → sales or exit

Move an interested lead closer to purchase with a focused sequence that responds to changing intent.

  • Email
  • Push
  • Sales

15 steps · 4 decisions · 1 exit · 1 handoff

Open the canvas

Flow structure

  • 15 steps
  • 4 decisions
  • 1 exit
  • 1 handoff

Core rule

Each step should respond to the lead's latest intent signal. Once purchase intent is clear, nurture ends and sales or conversion takes over.

Trigger

A lead is captured or a quote request is received.

Segment / Eligibility

  • Leads who have shown interest in the product or service but are not yet ready to buy.
  • Leads who can be contacted and have not yet entered the sales / purchase path.

Journey KPIs

  • Re-engagement rate
  • Sales / conversion handoff rate
  • Journey-attributed conversion rate