Activation & Usage

Help With Early Steps

User stalls early → contextual help → progress or exit

Start with light support when a user struggles with an early step, then offer more help only if needed.

  • Progression & Milestone
  • Email
  • Push
  • In-app message

Core rule

Do not repeat the same request after a user has received help.

Trigger

A user shows signs of needing help during their first steps.

Segment / Eligibility

  • People stuck early in onboarding who can receive contextual support.

Journey KPIs

  • Progress after help rate
  • Early-step completion rate