Acquisition & Intent
Inactive After First Open
First open → 10 days without action → response by last interest
If no meaningful action follows the first open within ten days, send a return message based on the last observed interest and track the response.
- Relationship Recovery & Intervention
- Push
- SMS
18 steps · 5 decisions · 2 exits · 3 handoffs
Open the canvasFlow structure
- 18 steps
- 5 decisions
- 2 exits
- 3 handoffs
Core rule
First open alone is not activation; judge the return by what the person actually does.
Trigger
The app is opened for the first time; meaningful activity is checked over the next ten days.
Segment / Eligibility
- Users with no meaningful action in the past ten days and a permitted contact route.
Journey KPIs
- Return rate
- Meaningful action after return rate
Entry
100%