Acquisition & Intent

Inactive After First Open

First open → 10 days without action → response by last interest

If no meaningful action follows the first open within ten days, send a return message based on the last observed interest and track the response.

  • Relationship Recovery & Intervention
  • Email
  • Push
  • SMS

Core rule

First open alone is not activation; judge the return by what the person actually does.

Trigger

The app is opened for the first time; meaningful activity is checked over the next ten days.

Segment / Eligibility

  • Users with no meaningful action in the past ten days and a permitted contact route.

Journey KPIs

  • Return rate
  • Meaningful action after return rate