Activation & Usage

When a Usage Limit Is Reached

Limit reached → show options → alternative, capacity or reset

When someone hits a usage limit, explain the available alternative, extra capacity and reset timing according to their situation.

  • Access & Entitlement Change
  • Email
  • Push
  • In-app message

Core rule

Check the available paths in order; show a usable alternative before presenting an upgrade as the only option.

Trigger

A usage limit is reached and blocks an action.

Segment / Eligibility

  • Accounts whose limit, alternatives and any capacity options can be verified.

Journey KPIs

  • Continuation through an alternative path
  • Continuation after capacity increase