Retention & Subscriptions

Payment Delay & Access Restriction

Payment overdue → reminders → access restriction → restore or remain restricted

Warn users before overdue payment affects access, then restore access as soon as payment is completed.

  • Suspension & Restoration
  • Email
  • Push

Core rule

Restriction should never arrive as a surprise when there was time to warn the customer first.

Trigger

An overdue payment reaches the point where access may be affected.

Segment / Eligibility

  • Customers with an overdue payment and a defined access consequence.

Journey KPIs

  • Payment recovery rate