Transactions, Delivery & Support

Payment Failure Recovery

Payment failed → classify reason → recover → paid or exit

Recover a failed payment with the right action and channel for the failure reason, instead of sending the same generic message every time.

  • Recovery & Retry
  • Email
  • Push
  • In-app message
  • WhatsApp

Core rule

Never guess why a payment failed; act on the reason the payment system actually reports.

Trigger

A payment attempt fails.

Segment / Eligibility

  • Failed payment attempts with a known system-reported reason.

Journey KPIs

  • Payment recovery rate