Retention & Subscriptions

Reopening a Closed Permission

Channel permission closes → ask through an open route → reopened or closed

Request permission for a closed channel only through another route that remains permitted and usable.

  • Relationship Recovery & Intervention
  • Email
  • SMS
  • In-app message

Core rule

Never contact the closed channel; stop when no permitted route remains.

Trigger

Permission for one contact channel closes.

Segment / Eligibility

  • People with a closed channel and another route that remains open and permitted.

Journey KPIs

  • Permission reopening rate
  • Contact without permission rate