TR

Conversion & Purchase

Cross-Sell / Complementary Offer

Main product purchased → push → email → WhatsApp → complementary purchase or exit

Offer a genuinely complementary product after the main purchase has had time to become useful.

  • Progression & Milestone
  • Email
  • Push
  • WhatsApp

13 steps · 5 decisions · 1 exit

Open the canvas

Flow structure

  • 13 steps
  • 5 decisions
  • 1 exit

Core rule

Cross-sell should explain why the second product complements the first, not simply push another item.

Trigger

The complementary-offer window opens after the main purchase.

Segment / Eligibility

  • Customers eligible for a genuinely complementary product.

Journey KPIs

  • Complementary-product conversion rate