TR

Activation & Usage

Building Regular Use

First value reached → encourage repetition → regular use or stall

Track whether a user who produced value once begins to repeat that behaviour regularly.

  • Relationship Recovery & Intervention
  • Push
  • In-app message

11 steps · 3 decisions · 1 exit · 1 handoff

Open the canvas

Flow structure

  • 11 steps
  • 3 decisions
  • 1 exit
  • 1 handoff

Core rule

Do not infer a habit from one use; check for repeated value.

Trigger

The first value-producing action is recorded.

Segment / Eligibility

  • Users who have not yet repeated that valuable behaviour.

Journey KPIs

  • Repeat-value rate
  • Stable-use rate