TR

Retention & Subscriptions

Tiered Churn Intervention

Churn risk rises → assess evidence → intervene by risk level

When churn risk crosses a threshold, choose a response based on the strength of the signals and check whether usage recovers.

  • Relationship Recovery & Intervention
  • Email
  • Push
  • In-app message
  • WhatsApp

26 steps · 6 decisions · 2 exits · 1 handoff

Open the canvas

Flow structure

  • 26 steps
  • 6 decisions
  • 2 exits
  • 1 handoff

Core rule

Increase the level of intervention only when the risk evidence and observed cause support it.

Trigger

Churn risk crosses the defined threshold.

Segment / Eligibility

  • Customers whose current risk signals can be assessed before intervention.

Journey KPIs

  • Usage recovery rate
  • Risk reduction rate