Feedback & Communication

Feedback Request

Experience completed → choose channel → ask → route by score

Ask for feedback at the right moment and route the response differently for high, medium and low satisfaction.

  • Eligibility & Qualification
  • Email
  • Push
  • In-app message

Core rule

Ask only after the experience is complete and no unresolved issue should take priority.

Trigger

A purchase, delivery, onboarding or service experience is completed.

Segment / Eligibility

  • Customers without an open complaint or unresolved issue.

Journey KPIs

  • Feedback response rate