Feedback & Communication

Feedback Follow-Up

Feedback received → classify → route → track promise → close

Route feedback to the team or process that can act on it, and keep the record open until any promised follow-up is actually completed.

  • Escalation & Exception
  • Email
  • Push

Core rule

If you promise a response or action, the feedback record stays open until that promise is fulfilled.

Trigger

Customer feedback is received.

Segment / Eligibility

  • Feedback records that require action or follow-up.

Journey KPIs

  • Promised-action completion rate