TR

Loyalty & Relationship

First Purchase Anniversary

First-purchase anniversary → eligibility check → celebrate or exit

Acknowledge the anniversary of a customer's first purchase with a single lightweight message.

  • Progression & Milestone
  • Push

4 steps · 1 decision · 1 exit

Open the canvas

Flow structure

  • 4 steps
  • 1 decision
  • 1 exit

Core rule

An anniversary message should recognise a real date, not invent a reward or status that does not exist.

Trigger

The anniversary of the first purchase approaches.

Segment / Eligibility

  • Active customers with a verified first-purchase date.

Journey KPIs

  • Message engagement rate