TR

Conversion & Purchase

First-to-Second Purchase

First purchase → natural repeat cycle → offer → second purchase or exit

Turn a first-time buyer into a repeat customer around the natural time they are likely to need another purchase.

  • Progression & Milestone
  • Email
  • SMS

11 steps · 3 decisions · 2 exits

Open the canvas

Flow structure

  • 11 steps
  • 3 decisions
  • 2 exits

Core rule

The timing should follow the product's repeat-purchase cycle, not an arbitrary campaign calendar.

Trigger

A customer's first purchase is completed.

Segment / Eligibility

  • First-time buyers with a meaningful repeat-purchase cycle.

Journey KPIs

  • Second-purchase rate