Activation & Usage

Repeating First Value

First value reached → find next action → regular use or stall

Observe whether the first value-producing action repeats in the same use case.

  • Progression & Milestone
  • Push
  • In-app message

Core rule

Recommend only a next action that follows from the result the user actually produced.

Trigger

A user completes the first action that produces real value.

Segment / Eligibility

  • Users who have not yet repeated value in the same use case.

Journey KPIs

  • Repeat-use rate
  • Stable-use rate