Activation & Usage

Onboarding Assistance

Progress stalls → offer help → escalate if needed → continue or exit

Respond to an onboarding stall with help suited to the cause and escalate only while the user remains stuck.

  • Recovery & Retry
  • Email
  • Push
  • In-app message

Core rule

Do not keep sending reminders after the issue is resolved.

Trigger

An onboarding user stops making progress.

Segment / Eligibility

  • Users stuck on a current step who have not finished onboarding.

Journey KPIs

  • Progress after help rate
  • Onboarding completion rate