TR

Loyalty & Relationship

Unused Loyalty Reward

Unused reward → push → email → use or expire

Remind a loyalty member about a real, unused reward without turning it into an endless nurture cadence.

  • Progression & Milestone
  • Email
  • Push

11 steps · 3 decisions · 2 exits

Open the canvas

Flow structure

  • 11 steps
  • 3 decisions
  • 2 exits

Core rule

The journey follows one unused reward and ends when it is redeemed or the reminder window closes.

Trigger

A usable loyalty reward remains unredeemed.

Segment / Eligibility

  • Members with a valid, unused reward.

Journey KPIs

  • Reward redemption rate