TR

Loyalty & Relationship

Loyalty Program Activation

Join program → first earn → progress → first reward → first redemption

Turn a new loyalty member into an active one by getting them from enrolment to their first earned points and first usable reward.

  • Progression & Milestone
  • Email
  • Push
  • In-app message

21 steps · 5 decisions · 2 exits

Open the canvas

Flow structure

  • 21 steps
  • 5 decisions
  • 2 exits

Core rule

Loyalty activation is complete when the member starts earning and using value, not when enrolment alone is recorded.

Trigger

A new loyalty membership is created.

Segment / Eligibility

  • New loyalty members who have not yet earned value.

Journey KPIs

  • First-earn rate