Conversion & Purchase

Predicted Replenishment

Predicted need → reminder → subscription or repurchase → exit

Remind users before a repeat-use product is likely to run out, while clearly treating the timing as a prediction.

  • Recovery & Retry
  • Email
  • Push
  • In-app message
  • WhatsApp

Core rule

Predicted replenishment works only when the prediction is reliable enough to be useful.

Trigger

The predicted replenishment window approaches.

Segment / Eligibility

  • Customers whose repeat-purchase timing can be predicted reliably.

Journey KPIs

  • Repurchase rate