TR

Retention & Subscriptions

Lapsed Customer Win-Back

Paid relationship ended → 30 days → value update → offer → return or exit

Bring back a former paying customer after enough time has passed for a meaningful reason to return.

  • Recovery & Retry
  • Email
  • SMS

10 steps · 3 decisions · 1 exit

Open the canvas

Flow structure

  • 10 steps
  • 3 decisions
  • 1 exit

Core rule

Win-back should show what changed before it reaches for a discount.

Trigger

A former customer reaches the defined win-back window.

Segment / Eligibility

  • Former paying customers with a meaningful reason to return.

Journey KPIs

  • Win-back conversion rate