Tools
The tools behind the work.
What I use to collect data, understand behavior, run lifecycle programs, test ideas and turn the result into something people can act on.
Web & Product Analytics
For understanding user behavior, event flows, and web performance.
Mixpanel
Product analytics
Hotjar
Heatmaps & recordings
Microsoft Clarity
Behavior analytics
Google Analytics 4
Web & product analytics
Google Tag Manager
Tag management
Smartlook
Session analytics
Mobile Analytics & Measurement
For attribution, app behavior, and mobile measurement.
Adjust
Mobile measurement & attribution
AppsFlyer
Mobile attribution
Firebase
App analytics & platform
RevenueCat
In-app subscriptions
CRM & Engagement
For segmentation, lifecycle messaging, and personalization.
Insider
CRM, personalization & experimentation
Braze
Customer engagement
Mailchimp
Email marketing
OneSignal
Push notifications
D·engage
Marketing automation
SEO & Content
For organic visibility, technical checks, and content research.
Ahrefs
SEO analysis
Semrush
SEO & search analytics
Screaming Frog
Technical SEO crawler
Search Console
Organic search analytics
BI & Data Visualization
For bringing data together, reporting it, and making it easier to read.
Data Studio
Data visualization
Tableau
Data visualization
Power BI
Business intelligence & reporting
Qlik
Business intelligence
Graylog
Log management
Kibana
Log & data analytics
Work Management
For planning, documentation, and keeping team work on track.
Jira
Project management
Notion
Notes & documentation
Trello
Task management
AI & Productivity
For research, idea development, and day-to-day productivity.
ChatGPT
Research & productivity
Claude
Research & productivity
Design & Prototyping
For interface work, prototyping, and visual content.
Figma
Design & prototyping
Framer
Web design & prototyping
Canva
Visual content creation
Midjourney
AI image generation
If this work overlaps with yours, let's talk.
Send me a note about growth, CRM, measurement or one of the projects here. A question, a counterpoint or a simple hello all work.