Calculators for marketing metrics.
Calculate acquisition, revenue, retention and CRM metrics. Each tool shows how the result is calculated and what it does not tell you.
ROAS CalculatorMeasures the revenue generated for each unit of ad spend.Revenue / ad spendCPC CalculatorCalculates the average cost of each ad click.Cost per clickCPM CalculatorCalculates the cost of 1,000 ad impressions.Cost per 1,000 impressionsCAC CalculatorCalculates the average cost of acquiring a new customer.Customer acquisition costAOV CalculatorCalculates the average revenue generated per order.Average revenue per orderGross Margin CalculatorCalculates gross margin after direct costs are deducted.Gross margin rateBreak-Even Point CalculatorCalculates break-even volume, CAC ceiling, and ROAS floor.Break-even sales levelLTV CalculatorEstimates the value a customer generates over their lifetime.Customer lifetime valueLTV:CAC Ratio CalculatorCompares customer lifetime value with acquisition cost.LTV / CAC balanceCAC Payback Period CalculatorCalculates how many months it takes to recover acquisition cost.CAC payback periodRetention Rate CalculatorCalculates the share of customers retained over a period.Customer retention rateNet Revenue Retention (NRR) CalculatorMeasures how revenue from existing customers changes over time.Existing-customer revenue changeConversion Rate CalculatorCalculates the share of users who complete a target action.Target-action conversion rateMulti-Step Funnel AnalysisShows conversion and drop-off across multiple funnel steps.Step conversion and drop-offA/B Test Significance CalculatorTests whether the difference between two variants is statistically significant.Statistical significanceA/B Test Sample Size CalculatorCalculates the required sample size per A/B test variant.Sample size per variantEmail Performance CalculatorCalculates key delivery, engagement, and revenue metrics for an email send.Email performance metricsUTM BuilderAdds source, medium, campaign and content parameters to a URL, so every visit from a campaign link is attributed correctly in analytics.Campaign URL parametersCharacter CounterCounts characters and words and checks the text against common limits for ad headlines, descriptions, page titles and meta descriptions.Character and word count