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Calculators for marketing metrics.

Calculate acquisition, revenue, retention and CRM metrics. Each tool shows how the result is calculated and what it does not tell you.

ROAS Calculator

Measures the revenue generated for each unit of ad spend.Revenue / ad spend

CPC Calculator

Calculates the average cost of each ad click.Cost per click

CPM Calculator

Calculates the cost of 1,000 ad impressions.Cost per 1,000 impressions

CAC Calculator

Calculates the average cost of acquiring a new customer.Customer acquisition cost

AOV Calculator

Calculates the average revenue generated per order.Average revenue per order

Gross Margin Calculator

Calculates gross margin after direct costs are deducted.Gross margin rate

LTV Calculator

Estimates the value a customer generates over their lifetime.Customer lifetime value

LTV:CAC Ratio Calculator

Compares customer lifetime value with acquisition cost.LTV / CAC balance

CAC Payback Period Calculator

Calculates how many months it takes to recover acquisition cost.CAC payback period

Retention Rate Calculator

Calculates the share of customers retained over a period.Customer retention rate

Net Revenue Retention (NRR) Calculator

Measures how revenue from existing customers changes over time.Existing-customer revenue change

Conversion Rate Calculator

Calculates the share of users who complete a target action.Target-action conversion rate

Multi-Step Funnel Analysis

Shows conversion and drop-off across multiple funnel steps.Step conversion and drop-off

A/B Test Significance Calculator

Tests whether the difference between two variants is statistically significant.Statistical significance

A/B Test Sample Size Calculator

Calculates the required sample size per A/B test variant.Sample size per variant

Email Performance Calculator

Calculates key delivery, engagement, and revenue metrics for an email send.Email performance metrics

UTM Builder

Adds source, medium, campaign and content parameters to a URL, so every visit from a campaign link is attributed correctly in analytics.Campaign URL parameters

Character Counter

Counts characters and words and checks the text against common limits for ad headlines, descriptions, page titles and meta descriptions.Character and word count