About
I started in digital marketing. Today I work on mobile product growth.
Currently, at Aksigorta, I'm responsible for mobile app growth. Before that, I worked across growth, CRM and lifecycle at Vodafone, Getir and Wingie Enuygun Group.
Currently
Mobile Growth Lead
Apr 2026 – Present
Focus areas
User acquisition
CRM & lifecycle
Analytics & experimentation
Growth across different industries
Insurance, telecom, travel, media and automotive.
Outside the day job, I turn recurring problems into open-source tools.
Explore projectsA short history
From campaigns to product growth.
I began by running digital campaigns. Over time, the questions moved further into the product: who arrived, what they did next, where they got stuck and what brought them back. That path took me through user acquisition, CRM analytics and lifecycle before my current role in mobile app growth.
It also changed how I work. I no longer see acquisition, product behavior and CRM as separate disciplines. I start with a reliable measurement baseline, test the smallest useful version of an idea and build on it only when the result holds up. To me, growth is not scaling one channel; it is improving the whole path a person takes, from the first touch to regular use.
Experience
The teams that shaped how I work.
Apr 2026 – Present
Mobile App Growth Lead
Aksigorta
Responsible for the mobile app's growth strategy. I run the user acquisition and engagement side.
Aug 2024 – Apr 2026
Growth Marketing Lead
Vodafone
Led growth marketing across digital channels, running user acquisition and lifecycle programs together.
Sep 2023 – Aug 2024
Growth, CRM Analytics Executive
Getir
Managed CRM analytics and growth projects, focused on retention and customer lifetime value.
Sep 2021 – Aug 2023
Experienced Lifecycle Marketing Specialist (Growth)
Wingie Enuygun Group
Built and ran lifecycle marketing and CRM programs across the group's travel brands.
Oct 2020 – Aug 2021
Digital Marketing Specialist
Albayrak Grubu
Managed digital marketing campaigns for the group's companies.
Sep 2019 – Aug 2020
Jr. Digital Marketing Specialist
Doğuş Oto
Ran digital marketing campaigns.
Mobile App Growth Lead
Apr 2026 – Present
Growth Marketing Lead
Aug 2024 – Apr 2026
Growth, CRM Analytics Executive
Sep 2023 – Aug 2024
Experienced Lifecycle Marketing Specialist (Growth)
Sep 2021 – Aug 2023
Digital Marketing Specialist
Oct 2020 – Aug 2021
Jr. Digital Marketing Specialist
Sep 2019 – Aug 2020
Mobile App Growth Lead · Aksigorta
Responsible for the mobile app's growth strategy. I run the user acquisition and engagement side.
Lab
Things I build
Most of these started as a note to myself about a problem I had seen more than once. I turned the useful ones into tools other people can inspect and use.
If this work overlaps with yours, let's talk.
Send me a note about growth, CRM, measurement or one of the projects here. A question, a counterpoint or a simple hello all work.