TR

Retention & Subscriptions

Unused Membership Benefit

Membership benefit unused → explain → used or communication ends

Explain a real, unused benefit the member currently holds and send one expiry notice only if it has an actionable deadline.

  • Expiry & Renewal
  • Email
  • Push
  • In-app message

15 steps · 5 decisions · 5 exits

Open the canvas

Flow structure

  • 15 steps
  • 5 decisions
  • 5 exits

Core rule

End the communication when the benefit is used or nothing valid remains to explain.

Trigger

A membership is confirmed to hold an unused benefit.

Segment / Eligibility

  • Members who still hold a valid, usable benefit.

Journey KPIs

  • Benefit use rate
  • Use after explanation rate