Retention & Subscriptions

Returning After Cancellation

Cancellation confirmed → clarify remaining access → return or expire

After cancellation is confirmed, explain the remaining access period and track whether the customer withdraws the decision before access ends.

  • Relationship Recovery & Intervention
  • Email
  • Push

Core rule

Discuss a possible return while access remains, and stop if the cancellation is reversed.

Trigger

Cancellation is confirmed while access is still active.

Segment / Eligibility

  • Cancelled subscriptions that still have access.

Journey KPIs

  • Cancellation reversal rate
  • Continued access until end date