TR

Retention & Subscriptions

Cancellation Confirmation

Cancellation confirmed → access countdown → return offer → reactivate or exit

Guide the customer from confirmed cancellation through the real access end date, then make one bounded return offer if they do not reactivate.

  • Cancellation & Termination
  • Email
  • Push

10 steps · 2 decisions · 1 exit

Open the canvas

Flow structure

  • 10 steps
  • 2 decisions
  • 1 exit

Core rule

Cancellation confirmation should make the access end date clear before any win-back offer begins.

Trigger

A subscription cancellation is confirmed.

Segment / Eligibility

  • Cancelled subscriptions with a known access end date.

Journey KPIs

  • Reactivation rate