TR

Activation & Usage

From First Value to Repeat Use

First value reached → suggest next action → observe repeat use

Acknowledge the user's first real outcome and see whether that behaviour repeats in the same use case.

  • Progression & Milestone
  • Push
  • In-app message

11 steps · 3 decisions · 1 exit · 1 handoff

Open the canvas

Flow structure

  • 11 steps
  • 3 decisions
  • 1 exit
  • 1 handoff

Core rule

Suggest a next step only when it follows from something the user actually produced.

Trigger

A user produces the first real outcome in a defined use case.

Segment / Eligibility

  • Users who reached first value but have not established repeat use in that use case.

Journey KPIs

  • Repeat-value rate
  • Stable-use rate