TR

Feedback & Communication

Post-Purchase Follow-Up

Purchase completed → thank you → rating → review request or exit

Follow up after purchase, check satisfaction and ask for a public review only when the customer's own rating is positive.

  • Progression & Milestone
  • Email
  • Push

9 steps · 2 decisions · 2 exits

Open the canvas

Flow structure

  • 9 steps
  • 2 decisions
  • 2 exits

Core rule

A low rating is a recovery signal, not a moment to ask for a public review.

Trigger

The purchase and relevant delivery or use moment are complete.

Segment / Eligibility

  • Customers eligible for an initial satisfaction check.

Journey KPIs

  • Rating response rate